The effect of marketing effort is mostly spread over time. The contribution of advertising expenditures to sales is not only a function of the current period, but also depending on the levels of previous periods. Let us take a look at some of the key drivers...
Sometimes companies share common interest and goals. A good example would be a joint venture of digital agencies that are partially or fully owned by a large full-service agency. They would like to join forces and provide to new customers an optimal digital reach on sites where...
Sales and revelenues are a subject to significant swings throughout the year. Those moves follow sometimes a systematic pattern of seasonality. Retail sales have a peak every year before Christmas (religious festivals). The demand for ice cream is very high during the hot summer months (climate). They...
If you ask a company, how do they foster the relationship with their customer base, the mostly likely answer would be a marketing, sales or customer care initiative aiming the motivate the consumer to engage with the company. Classical examples are the service chats bots,...
The world economy has cycles of progress increasing the GDP and prosperity, and moments of strong down moves, leading to decreasing consumer spending and even fears of existence. The first sign of recessions is a steady decline in industrial orders, decreasing exports and investments. Some...
There is a formula for success in creating unique connections with the consumers even before they are aware of the exact product and services they would like to subscribe for. These unique connections are enabled by technology, for example by advances in web-based applications for...
Knime is a very powerful platform for data science. The program enables the integration of analytical concepts through the module pipeline concept. The best approach to start working with the platform is to take an example. In the business world, public services and other fields there...
This is a financial analysis control screen showing the company’s sales and financial results. The target group of such solutions in Excel is the management, who can move the company forward by making adequate fact based decisions. The attachment looks at the sales pillars by...
English: This is an Excel function written in VBA. It helps you to calculate the average or the sum on numbers,that are located in non-consecutive cells. The function is called SUMAVGIN (Vektor, Step, Funk). In the Vektor argument the user selects the column or row region,...
The population of Bulgaria according to NSI until 2070 — graphical expression of the forecast by years (dynamic charting) I had a wish and I did it. This is a control screen in Excel, through which you can follow the forecast made by the National...
There are different fields of research in marketing science. Let’s offer a...
What role does the touch play on the customer’s evaluation? Simply said,...
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